I work with a small number of clients on the parts of SEO and GEO that don’t scale with headcount: topical architecture, entity and schema foundations, content briefs engineered for both search rankings and LLM citation, and large-scale local SEO analysis for multi-location and multi-market brands.

HOW I WORK

I take on engagements where the brand has a real moat — proprietary data, operator expertise, category ownership — and needs someone to translate it into content that search engines and language models actually cite.

BACKGROUND

Fifteen years in SEO across enterprise ecommerce, marketplace, local, and vertical SaaS — including in-house and agency roles at Zappos, Local SEO Guide, Block, and most recently as Senior Staff SEO Architect at Owner.com, where I designed the SEO infrastructure from the ground up.