Services

I help brands get found and trusted by AI tools like ChatGPT, Google’s AI Overviews, and Perplexity.

Search is changing. People used to type a question into Google and click a link. Now, AI tools answer the question for them. If your brand is not part of that answer, you lose the customer before they ever see your site.

My job is to fix that.

SEO Strategy

This is the base layer. Before anything else, your website needs to make sense to machines.

That means three things:

  • Your site is organized in a way Google and AI tools can understand.
  • The pages link to each other in a logical order.
  • The behind-the-scenes code clearly tells search engines what your brand is and what you do.

When this is set up right, every other piece of content you publish works harder.

GEO — Getting Cited by AI

GEO stands for Generative Engine Optimization. It is SEO for the AI age.

When someone asks ChatGPT or Google a question, the AI picks a few sources to quote. I help your brand become one of those sources.

The work includes:

  • Finding out which websites AI tools quote most often in your field
  • Rewriting your content so AI tools can pull clear answers from it
  • Building the trust signals AI tools look for
  • Tracking how often your brand shows up in AI answers

Ranking on Google still matters. But getting quoted by AI matters more every month.

Content Briefs

I do not write your content. I plan it.

A content brief is a detailed plan that tells your writer exactly what to cover, how to structure it, and which sources to use. Your writer follows the plan. The result reads like an expert wrote it.

Each brief includes:

  • What people are really looking for when they search
  • A full outline of the page, section by section
  • The best sources to quote and link to
  • Where to add internal links to other pages on your site
  • A checklist to make sure the finished page matches the plan

This works because the hard part of content is not writing. It is knowing what to write and how to frame it. Briefs solve that.

CCFA — Cross-Cluster Fan-Out Analysis

This is a method I built for brands with more than one main topic.

Most content planning looks at one topic at a time. CCFA looks at several topics side by side. It shows where they overlap, where they should stay separate, and where a small early decision will cause big problems later.

It is most useful for brands with multiple products or service lines.

How we work together

Most projects start small. We pick one piece — a content brief, an audit, or a single topic — and see how it goes. From there, many clients move into a monthly retainer.

You work with me directly. There is no account manager and no junior team. The work is mine.

Get in touch

If you have a question or a project in mind, send me a message. I read and reply to every one.